Product Marketing

Duration

12 weeks

Location

Online

Dedication

12hr/Week

Start Date

TBD

About ProgrammeCourse ContentCareer Outcome

Overview

This course is designed for new IT professionals aspiring to excel in product marketing. The curriculum encompasses essential skills, from understanding market dynamics and consumer behavior to advanced marketing strategies and analytics.

Participants will gain practical experience with various marketing tools and techniques, including market research, product positioning, branding, and digital marketing. By the end of the course, learners will be equipped with the knowledge and skills required to successfully launch and promote products in competitive markets.

Course Objectives

  • Understand fundamental concepts of product marketing.

  • Learn to develop effective marketing strategies and campaigns.

  • Gain expertise in product positioning and branding.

  • Develop proficiency in digital marketing tools and techniques.

  • Learn best practices for measuring and analyzing marketing performance.

  • Apply the acquired skills to real-world projects and case studies.

Target Audience:

This course is ideal for beginners seeking to enter the field of product marketing, as well as professionals looking to enhance their marketing skills for better performance in their respective roles.

Prerequisites:

No prior experience in product marketing is required. Basic computer skills and familiarity with marketing concepts will be beneficial.

Things you'll learn

  • Fundamental Concepts and Market Dynamics

  • Market Research and Competitive Analysis

  • Product Positioning and Branding

  • Marketing Strategy and Campaigns

  • Digital Marketing Tools and Techniques

  • Analytics and Performance Measurement

Requirements

  • 10 years and older

  • Basic use of English

  • A laptop or desktop computer with a stable internet connection

Certification

    Participants who successfully complete the course and submit the final project will receive a Certificate of Completion in Product Marketing.

Assessment Methods

  • Weekly quizzes and assignments to reinforce learning

  • Practical exercises and hands-on projects

  • Final project presentation and peer review.

Course Content

Career Outcomes

At the end of this program, graduates will be equipped to:

    Product Marketing Manager: Develops and executes marketing strategies for products.

    Brand Manager: Manages and enhances the brand's image and reputation.

    Market Research Analyst: Gathers and analyzes data on consumers and competitors.

    Digital Marketing Specialist: Plans and executes digital marketing campaigns.

    Content Marketing Manager: Creates and manages content strategies to engage target audiences.

    Sales Enablement Specialist: Develops tools and content to support sales teams.

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Learner Experiences

Building Your Future with Practical Skills and Knowledge

Ralph Ibezim

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Mrs. Suzy Djamkpa

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Dauda Yusuf

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Ukaobasi Callistus

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Onyenegbutu Emmanuel

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